Victoria Plumbing and Laurence Llewelyn-Bowen
In a recent TV advert, Victorian Plumbing has enlisted the help of Laurence Llewelyn-Bowen to promote their new products. The advert is based on the idea of quality control, and explores Laurence Llewelyn-Bowen’s standards for taps and baths. In addition to this, the advert also uses fast cuts and over-the-top visuals to convey a light-hearted tone. The TV ads have been released on all major UK channels, including ITV and Sky. The adverts will also be broadcast on digital billboards at Birmingham’s New Street station and London Euston station. The Victorian Plumbing advert generated 420 million impressions last year, and the company aims to hit 25million impressions in 2019. Victoria Plumbing’s ad is very successful, and has boosted sales in a tough retail environment. Its profit margin rose by 152% to PS29m in the 12 months to September, allowing it to increase its workforce by 20%. The company will create 80 new roles in customer service and logistics and invest in an extra 50,000 sq ft warehouse. So, why is this company so successful? Victorian Plumbing has a 95% approval rating on Google and has an online customer rating of 87%. The company’s primary competitors are Tile&BathCo, Bathandshower, and Tile Mountain. They share 25% of the voice with Victoria Plumb. However, their ad campaign has been criticized as not being up to the standard. In addition to the reviews on Google, Victorian Plumbing has an approval rating of 87%, so the advert is backed by a trusted source. Click here to learn more about derby city council boiler scheme.